Chris Keel, Joiner and Social Media Creator

Joiner to influencer: Chris from Keel’s Joinery shares his career journey, skills growth and social media rise.

In this episode, hosts Joe McCrystal and Carrie Stewart chat with Chris from Keel’s Joinery & Construction about his path into joinery, how early jobs (from B&Q to working as a home help) shaped his work ethic, and why he believes apprenticeships give young people a great start in their career. Chris also shares how he built an engaged audience on Instagram and TikTok by showing real life on the tools, the realities of running a business, and the balance between craft and content.

What you’ll learn: • The reality of getting into a career in joinery and construction
• Why apprenticeships are a practical route for young people to earn, learn and build confidence
• The behind‑the‑scenes hard work that goes into becoming a trades creator on Instagram and TikTok
• Tips on work–life balance, building skills, and staying grounded

If you enjoyed this conversation, please consider following for more Career Stories, and share it with someone who’s exploring apprenticeships or a trade career.